# Sales Lifecycle

We sell ResearchEquals services according to our flywheel:

- Capture - creating new client relationships
- Nurture - strengthening existing client relationships
- Amplify - amplifying the client's story

These three form a cycle of capture, nurture, and amplify of client relationships. Each step in the lifecycle is represented below.

# Creating new client relationships

## Opportunity Pipeline

1. Pitch ResearchEquals
2. Discuss Details
3. Offer
4. Signing

# Strengthening existing client relationships

## Opportunity Pipeline

1. Kindle Contact
2. Explore Options
3. Renew Offer
4. Upgrade Services

# Amplifying client's story

## Opportunity Pipeline

1. Impact Signal
2. Details Received
3. Amplification Shared
4. Mutual Communication