Sales Lifecycle
We sell ResearchEquals services according to our flywheel:
Capture - creating new client relationshipsNurture - strengthening existing client relationshipsAmplify - amplifying the client's story
These three form a cycle of capture, nurture, and amplify of client relationships. Each step in the lifecycle is represented below.

Creating new client relationships
Opportunity Pipeline
Pitch ResearchEquals
Discuss Details
Offer
Signing

Strengthening existing client relationships
Opportunity Pipeline
Kindle Contact
Explore Options
Renew Offer
Upgrade Services

Amplifying client's story
Opportunity Pipeline
Impact Signal
Details Received
Amplification Shared
Mutual Communication